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Trouble with Technology

We have this notion that in business, we are immune at times.

Part of a series on
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Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. Improve marketing has been a great agency that has helped us out so many times with our marketing strategies.
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It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Check this helpful hints – WebDesign499 for more information.
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Never a Dead-End: Assisting User Website Direction

woman standing on an ocean shore with nowhere to go

Remember back in the day, before smart phones and GPS, when you were driving down a road somewhere unfamiliar and you must have missed that “when you reach the corner with the house that has a red door: make a right” cue on your scribbles notes? You obviously didn’t catch the green mailbox that was your cue telling you that you’ve gone too far, either.  You had to stop and ask for directions.

That’s similar to what happens when a user visits a website and gets lost either searching for something or inevitably landing on a 404 page. No one enjoys reaching any 404 page, because it means they haven’t found what they have been looking for. What’s worse if if the 404 page does not encourage the user to keep looking, or at least acting as a sherpa back to the homepage.

light house at night with a bridge
Show your users how to get home

Maybe it’s an ecommerce site, and the user has searched or viewed some products before landing on the 404 page. Show them some similar items, or categories that may help them find what they’re looking for or inspire them to look for something new.  Such things happen when your in need of punchout catalogue integration, so your main goal is to get your catalogue running. Maybe the site is a news source, and they can’t seem to find an article they were searching for. Give them search options for a date range or assist with better keywords they could use based on history.

Retaining a user on a webpage could potentially keep them coming back in the future. It will allow a user to experience your brand further and become confident in the brand simply by allowing them a choice to continue instead of bouncing to another site (or competitor). Remove the barriers and don’t let the user quit! Better yet, seek the guidance of a local SEO company to make sure you’re on the right track. Lastly, a brand can use a 404 page as an opportunity to drive a user in a direction they might not have thought about going. Maybe they won’t need to ask for directions anymore and just explore the unknown.