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Prototype screens – AWS Data Exchange MVP

This page will walk through the main prototype screens for AWS Data Exchange GA launch.

This is a small sampling of the projects, but can provide more background as to research, design, and development if needed.

The product structure design and workflows were designed to be flexible and extensible as the product evolves over time as the product evolves with new features.
Setting up the information architecture, I had to identify where the touchpoints were based on customer expectations. Data Exchange lives within AWS Marketplace as well and having a seamless navigation to<>from Marketplace is important so that customers don’t have to be authenticated to view products.

AWS Data Exchange is unique in that a data provider can also be a data subscriber within the same account. I designed the IA to do both.

A wizard was implemented when creating a new product. I designed the wizard to be able to scale for multiple product types. In the design files, I add annotations for review from bar raisers or my devs.

One of the additions in this project was Mistral (data coverage), which is the ability for a provider to restrict their data set information based on revision publishing time. This was a complex unique feature that required custom functionality and development to accomplish based on customer expectation.

Data product details dashboards contain all the information necessary for that product and has tools to edit or view metrics. All functionality is available in the UI and matched using APIs.

Now that the product is created from the publisher, the subscriber has the opportunity to subscribe to the data feed.

In this example, because a provider created a private product and sent it to a specific AWS account for a subscriber, the subscriber can now see the custom offer that was created for the product and subscribe to it.

Subscribing is as easy as one click.

Once subscribed, a customer can view all their entitled data. This component was designed and built custom to give a customer a view of all their data subscriptions and has a unique information architecture embedded into the tool to be able to easily find subscriptions and dive into data revisions.

A few other functions not displayed in this post include expiring an private offer to a subscriber and edit functionality for a product and for an offer for a data provider.

Prototype screens – AWS Service Quotas

This page will walk through the main prototype screens for AWS Service Quotas design. It was originally done in Sketch.

Intro screen

Dashboard highlights often-used services and services that may be reaching a limit within their bounds.

User scans services which initiates APIs to scan for limits.

Service limits have been identified and the customer can address if they want to submit a limit increase.

Dashboard preferences enable customers to set their top 9 most important services.

9 Services were chosen based on research of customer expectations (5) and design real estate on desktop.

This launch included a handful of projects, all having to be designed in parallel. The 2nd portion of this involved added scope of setting limit increases through AWS Organizations when creating a new AWS account. This allowed Org admins the ability to generate accounts with their prescribed limits so they wouldn’t run into known limits later down the line which could break production work.

Information architecture to identify where and how the new functionality would exist.

Educating the customer about how the feature works and prerequisites.

Not all regions have all services and limits differ depending on region. Therefore, I used progressive disclosure to help the customer build their limit template. This was necessary because each of the following inputs relied on the previous one.

The customer can set their limit preferences using a visual editor or JSON and switch back and forth.

Intentional friction using a modal to educate the customer of the impact to their organization.

The template has been successfully created and enabled.

Trouble with Technology

We have this notion that in business, we are immune at times.

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Never a Dead-End: Assisting User Website Direction

woman standing on an ocean shore with nowhere to go

Remember back in the day, before smart phones and GPS, when you were driving down a road somewhere unfamiliar and you must have missed that “when you reach the corner with the house that has a red door: make a right” cue on your scribbles notes? You obviously didn’t catch the green mailbox that was your cue telling you that you’ve gone too far, either.  You had to stop and ask for directions.

That’s similar to what happens when a user visits a website and gets lost either searching for something or inevitably landing on a 404 page. No one enjoys reaching any 404 page, because it means they haven’t found what they have been looking for. What’s worse if if the 404 page does not encourage the user to keep looking, or at least acting as a sherpa back to the homepage.

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Show your users how to get home

Maybe it’s an ecommerce site, and the user has searched or viewed some products before landing on the 404 page. Show them some similar items, or categories that may help them find what they’re looking for or inspire them to look for something new.  Such things happen when your in need of punchout catalogue integration, so your main goal is to get your catalogue running. Maybe the site is a news source, and they can’t seem to find an article they were searching for. Give them search options for a date range or assist with better keywords they could use based on history.

Retaining a user on a webpage could potentially keep them coming back in the future. It will allow a user to experience your brand further and become confident in the brand simply by allowing them a choice to continue instead of bouncing to another site (or competitor). Remove the barriers and don’t let the user quit! Better yet, seek the guidance of a local SEO company to make sure you’re on the right track. Lastly, a brand can use a 404 page as an opportunity to drive a user in a direction they might not have thought about going. Maybe they won’t need to ask for directions anymore and just explore the unknown.