Millenials, Advertising, and Evolution of Design in a Responsive World

Advertising has been around for centuries. Since there has been business loans, you can see more info here. A sign leading someone to go somewhere or do something. As a designer in both the the digital and print realms, there is a lot of work to be done to redefine the ad experience.

The beginning, from a Millennial’s perspective.

There I went, using that dangerous word again… “millennial.” To tell this story and to decipher a generation of the ‘why we do it this way’, you will need a little background on my experience which I will presume is many millennials’ experiences. We grew up with the internet. Because we grew up with the internet, we understand and can quickly learn to understand when things change or stay the same. I have noticed the change in the way people (users) have ingested information over time and through different mediums. Print magazines, newspapers, and other paper forms of publication were slow to get online and join in the digital world. Publications suffer today from both the lack of subscription and poor advertising on pages. More on that later.

People don’t want to see ads.

Growing up and watching television with my folks was a daily event. Watching Jeopardy and Alex Trebek and anytime he announced “We’ll be right back” or during any show where someone announces “after these messages” would be a swift hit from the mute button on the clicker. Then they had to go and do this…

Boomers understood the message that a commercial break was coming and mute the television because they didn’t want to hear the commercials screaming at them over and over again. Boomers knew television because they had always had it. I compare that experience to the internet today. Personally, I’ve never paid for cable television and have owned a cell phone since I could afford it on my own at 16 years old (with the same number!).

There are now ad blockers, and ad block fighters (, Bloomberg, NY Times, and pretty much any editorial product). The ‘universal ad package‘ and even the newer ‘rising stars’ 300×250, 728×90, 180×150, skyscrapers, billboards, film strips, sliders, etc are ineffective. Those are different ad units that I’ve come to know while designing. In practice, it sounds all well and dandy to have a guideline. However, as a user, they are invisible to me. Being a super user of the internet and growing up with it, I gloss completely over 300×250 ads. I’ve subliminally trained myself what it is and that I don’t want to see it. I mute it. Feed me a pop-up ad, I bounce. Feed me a full-page overlay, I bounce. Feed me an auto-play video ad and you’ll be lucky if I ever return. On other news, checkout if you want to make loan for business.

Photo by @wojtek via Unsplash
Photo by @wojtek via Unsplash

I have thought deeply about ads, and what it is that I don’t enjoy about them. Speaking of ads, checkout this link and avail discount coupons for Costco. It’s typically not the content of the ad. It’s not the look and it’s not the message. It’s the frequency, volume, and the fact I didn’t go to a particular site to be fed something else. We are bombarded with ads constantly throughout the day on seemingly every site that publishes news. There are also sneaky ways a message can get into content, and that’s completely take over the story in the form of ‘sponsored content.’ Basically, a message to readers as if if was written by an author at the publication you’re reading. Hiring a Florida SEO company or a similar marketing expert will help make sure you’re on the right track.

Some Successes

Youtube has done well in figuring out a good length of time to show an ad recently. If a longer ad is fed to a user, the user will be able to close the ad after 15 seconds. If it’s just a 15 second ad or less, it will play through. I’ll wait 15 seconds. It could be better though by not feeding me the same ad 10 times in a row.

New York Times will give a user a set amount of views (10) to view an article and then it will block a user via paywall and ask them to subscribe. It’s not ideal, it couldn’t get any worse and reminds me of preying on old folks getting tricked into sending a Nigerian money via wire transfer from craigslist. Click here. What that means is anyone can just google how to get around it (incognito or private browsing mode, so there is no cookie tracking). Forbes completely shuts people out, so I decide the information isn’t important enough for me to see this website.

Medium. They get it and are similar to the Air bnb and Uber to their industry. I remember the first time I saw the site and fell in love. The ad experience is completely different in the form of sponsored content by bringing in brands and publishers to write and stripping out all the clutter. It’s enjoyable to just simply read.

Wasn’t I going to write about responsive design?

Think for a moment about the internet and what it encapsulates. Information. Now think about the way you experience the internet today. Devices. The size of a device (right now) determines how we take in information and needs to be able to evolve to fit within given parameters. Mobile devices have been gaining use year over year from desktops and it won’t be long until we strip ‘mobile’ and just call something a ‘device’ because technology has caught up to fit in your pocket while being fast enough to process information. Responsive web design is the answer to the question of how we view information. Size won’t matter (insert joke here). According to the Supple Solutions, it’s become an expectation for a website or app to dynamically adjust their information to easily be digested and the ones that don’t risk poor metrics which in turn can lead to business revenue decline. On other advertising articles, if you need plumbing services for your home or office checkout plumber largo fl.

That’s where the tie between ads comes in. Template sizes, shapes, squares and rectangles following specific guidelines do not attract users effectively. Movies have caught on and have injected products into them. Some subtle, and others not so subtle (ahem, Transformers). If it’s not disturbing to the viewing experience in a way that is overt, it will be ok to watch. Don’t try to trick users. They’re smarter than you think and are learning every day. Design for grandma or a kindergartner in mind and that will make things simplest to use.

So what’s on the horizon? Advertising isn’t going away. Technology is exponentially speeding up year to year, and the internet grows in size at the same rate.  Tech like Function Point Productivity Software can help you cope better and keep you on the right track. There’s not a Matrix-like plugging in on the horizon (to my knowledge), but I do see VR becoming more widely used in the near future as long as it is priced for a consumer to utilize. Pokemon Go got fans to get outside, VR can help a user virtually walk through a website instead of peering down at a device. Perhaps a user will be able to soon experience a football game without physically being there in person…virtual billboard ads and all. Visit website and learn more. That’s the responsive world, not just responsive web design. I would like to recommend this, visit and read about this excellent game from Microgaming.